Today I am sharing my experience through my blogging. When and why You should change your adword ad rotation type
Right now I am running a campaign for the Client of ICRI & I am using ecpc bid strategy with cpc. It provides more conversion as compared to only using CPC.
Ad Rotation Setting is Rotate Evenly. Please once use it and give me feedback regarding this.
See the Conversion rate in Below Image –
Firstly we should know about Ad Rotation
Ad rotation is campaign setting in adword account. It will automatically rotate ads according to your choice on the search and the display network. In this blog, we are going to explain to you the different type of ad rotation setting and will tell you which one setting be the best for the campaign strategy.
There is good news from the adword
Now we can use “Ad Rotation Setting” Campaign level or Adword Level.
On which parameter adword will optimize your ad. Just Explaining You
b) Physical Location & Location Intent
c) Time of Day
d) Remarketing Lists
e) Ad Characteristics
g) Browser & Operating System
i) Keywords & Search Query
j) Search Network Partner
k) Web Placement
l) Site behavior
m) Product Attributes
Optimize for Clicks
Now most changes that it will be discontinued
But Don’t Worry I explain to you that what it means. If we use this in ad rotation setting.
It is clear from the there name “optimize for clicks”
In this setting, adword optimize our ads to provide more clicks based on past click-through rates (CTR). We mostly use it in a video campaign or in a display campaign.
Optimize For Conversion
This option is removed soon from Adwords, We can use it bid strategy “Maximize Conversion” instead of “Optimize for Conversion”
In Optimization for Conversion setting adword show the best performing ads to the user Which one provides the more conversion.
the optimize for conversions setting may be we receiving fewer clicks as compare to other ad rotation setting.
If you are not tracking the conversion then ads will rotate “Optimize for clicks” data.
In this Setting, AdWords run our ad equal number of auction. In this setting, We can check which one our ad is performing best.
In this setting, AdWords run our ad 90 days without optimizing the ad for clicks or conversion. If we are using conversion based bidding strategy such as Target CPA bidding, Enhance CPC, OR Target ROAS. It will be work to optimize for conversion otherwise it will be work to optimize for Clicks.
Note: GDN Target CPA Campaigns this rotation setting is not supported.
I am Aditya Sharma From Dehli. Having Experience In Google Adwords or Digital Marketing. Note: If you don’t step forward, you will always remain in the same place. If You have any Inquiry You can send me an Email – firstname.lastname@example.org