Here we are talking about remarketing list So firstly we need to know, What Is Remarketing?
When we target those people who had previously visited our website. Its called Remarketing.
Remarketing list for Search Ads is available for the following campaign
Search Network Campaign – All Features
Search Network only – Dynamic Search Ads
It will work for 540 Days
We can use a remarketing list for campaign level or ad group level but not the same time.
And very important for all of us that when we use remarketing list so firstly check that you wanna on that remarketing “bid only” or “Target or bid only”.
If you want to use your remarketing list at the campaign level. So first you will need to remove the remarketing list from the Ad-Group Level.
Same as the Ad- Group Level If you want to add your remarketing list at Ad-Group Level then first need to remove from the Campaign Level.
I am again explaining to you what is the mean of “Bid Only” or “Target or Bid Only
If we use this option then our ads will continue to show people who are in our remarketing or not in the remarketing list.
We can also use the different bids for the remarketing list
“Target or Bid Only”
If we use this option then our ads will show those people who are in our remarketing list. Our ads will not show to those people which one outside from the remarketing list.
I am Aditya Sharma From Dehli. Having Experience In Google Adwords or Digital Marketing. Note: If you don’t step forward, you will always remain in the same place. If You have any Inquiry You can send me an Email – email@example.com