We can add more details in our ads to include Extension and increase our CTR up to 20 %. If we use Extension in our ads.
Keyword Quality score also will be improved because CTR is directly proposal to Keyword Quality Score.
We can update it whenever we want without changing in our ads.
We got full Reporting in Call Out Extension.
We can add it at the Account level, Campaign level & Ad Group level.
The best part of the Call Out Extension. There are no charges of impression But we have to pay for clicks.
In this Extension, We can show our business phone number in-text ads. We can’t include our phone number in ad copies. Because it against google adword policy.
Note: Phone number should be mention on our website in text format for verification.
We can also track calls to use conversion tracking code but in India, this feature is not available but we can track tool free number.
Step By Step How to add Call Extension in our ad copies.
First Click on the ad Extension tab – Now select Call Extension
Now Add your phone number which one you want to show in your ad copies. If you want to do Call Reporting then click on the On radio button.
If you want to create a separate Call Extension for the mobile device then click on the Mobile radio button.
You can also create a custom scheduling time. Which time do you want to show your Call Extension and we can track calls as a conversion if we create conversion tracking code.
When your campaign will be run. It shows like this
It shows on our ad like this
In this Extension, We can show our Internal Pages or Services Pages in-text ads. It’s a clickable Extension. We can show our 2 to 6 links but on the mobile device its shows only 4 links.
Note: When someone clicks on our Sitelink then we will pay to adword same as our ads headline
How to create it
Now click on the New Sitelink
Now mention all the details for Sitelink Extension. The description is optional if you want to create Extended Sitelink Extension then fill it.